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6 things you might've missed during our rebrand

Trigger Strategy has moved and rebranded. Pretty much the branding equivalent of entering the witness protection program.

Before you smash the unsubscribe button, here’s what you might've missed ...

• The masking tape test - the $2 trick that separates teams who ship from teams who struggle

• Bunny Ducking: part 3 of the Vision Chasm series - how to make real progress when leadership's "vision" is useless (or nonexistent)

• Multiverse Mapping Live! - real strategy consulting right before your eyes. We recorded a showcase of our most popular method for you to watch.

• Are you building a spaceship like a bunch of idiots? – the brutal prioritisation method that actually works.

• Sorbet, please - the briefing mistake that’s probably costing you thousands.

• A lil’ rant about assumption mapping - what to do when the emperor’s nekkid.

That covers the past couple of months at The Reach – the best bad newsletter around. We don’t follow the rules of having a clear niche and value proposition – we follow what's interesting to us. Mostly, that’s to do with strategy, operations, complexity, and figuring out why things work, or don’t. We share case studies, rants, explanations and a hint of philosophy.

Join 2,500+ operators who refuse to follow blueprints and hit subscribe at reach.crownandreach.com

At Crown & Reach, we’re the people who figure out why good products are failing. We help leaders in profitable-but-precarious companies figure out why their product isn’t working – often despite doing everything ‘right’.

Oh yes, we also do a rather lovely podcast called Tentacles, and a little bit of YouTube.

See you there,

Tom & Corissa x