RIP Trigger Strategy Group
It's been a long time coming.
Uh oh, apparently we’re rebranding.
Trigger Strategy Group is becoming Crown & Reach.
Here’s our new newsletter, The Reach
… our continuing podcast, Tentacles
… and our new site: Crown & Reach
We’ll spare you the gory detail of all the whys and hows, but if you’re interested in that sort of thing, we published a podcast episode about it: Acast | Spotify
As part of this change, our newsletter will be moving from Substack to Kit. There’s a heaping buffet of reasons for this, all loosely related to enshittification, which we spoke about in a previous episode: Acast | Spotify. (Actually, maybe we should do a podcast episode specifically about switching platforms? Would you find that interesting?)
Our first email from Kit will no doubt look a bit different. And—gulp—you may need to sniff around in your spam folder to find it.
The plan is to leave all the old articles in place on Substack, so the links won’t break. And we’ll gradually copy everything over to Kit as well.
For our beautiful paid subscribers, you’ll get a pro-rata refund from Substack for what’s left of the month or year.
Want to support our work going forward (beyond reading and sharing, which is of course also deeply appreciated)? You’ll be able to “buy us a coffee” through Kit. Your “coffee” can have whatever value you want it to. Who are we to argue with an $80 coffee?
Thank you from the bottom of our hearts for reading our stuff, and see you on the other side...
Tom & Corissa x