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How much research is just enough research…
Tom Kerwin
Dec 30, 2020
21
1
A graph that popped into my head when I couldn't sleep one night
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![[DEPRECATED] Trigger Strategy has become The Reach](https://substackcdn.com/image/fetch/$s_!CChb!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6524a40-bedd-4b02-b1e6-d9adac56fa1b_850x850.png)
![[DEPRECATED] Trigger Strategy has become The Reach](https://substackcdn.com/image/fetch/$s_!CChb!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6524a40-bedd-4b02-b1e6-d9adac56fa1b_850x850.png)
![[DEPRECATED] Trigger Strategy has become The Reach](https://substackcdn.com/image/fetch/$s_!0a1A!,e_trim:10:white/e_trim:10:transparent/h_72,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d932af5-2274-4840-8a79-d4ee229a2a91_1344x256.png)
How much research is just enough research…
A graph that popped into my head when I couldn't sleep one night