If you’re not building a business that can thrive in complexity… you’re not going to survive.

In the Trigger Strategy newsletter, we share pragmatic methods and frameworks for strategy and sense-making.

We are the adaptive strategy consultants. Between us we have over four decades of experience in research, innovation, communication and marketing.

We’ve learned the hard way that your success always depends on the behaviours of people and systems that are outside of your control. The good news? You can embrace this to make meaningful progress. For example, anti-fragile prioritisation (think: roadmaps that don’t run you into a ditch) and achieving coherence instead of forcing the illusion of alignment.

Are you ready to step into the abyss? Join us, it’ll be fun. You’ll be in good company with over 1,500 other folks, from founders and C-suite bods to renegade product people.