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Checking in
Hi… Did you see our emails on Wednesday (“Potato”) and Thursday (“Are you building a spaceship like a bunch of idiots?”)?
Jun 14
•
Corissa Nunn
and
Tom Kerwin
2
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Checking in
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RIP Trigger Strategy Group
It's been a long time coming.
Jun 11
•
Corissa Nunn
and
Tom Kerwin
4
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Trigger Strategy (soon to be The Reach from Crown & Reach)
RIP Trigger Strategy Group
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May 2025
How to bend the curve of luck
You too can take advantage of the asymmetry of adaptiveness
May 9
•
Tom Kerwin
and
Corissa Nunn
8
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Trigger Strategy (soon to be The Reach from Crown & Reach)
How to bend the curve of luck
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March 2025
Stop Progress Updates. Start Mini-Pitches.
An updated re-post about a meeting format you should really try
Mar 4
•
Tom Kerwin
and
Corissa Nunn
6
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Stop Progress Updates. Start Mini-Pitches.
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1
February 2025
A short piece on strategy
Strategy: using what’s inside your control to influence what’s not.
Feb 25
•
Tom Kerwin
13
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Trigger Strategy (soon to be The Reach from Crown & Reach)
A short piece on strategy
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8
7 innovation tactics in 6 minutes
Quick one for a Sunday evening: check out a lightning talk that features some awesome tactics from the deck of cards I made with Pip Decks, Innovation…
Feb 23
•
Tom Kerwin
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Trigger Strategy (soon to be The Reach from Crown & Reach)
7 innovation tactics in 6 minutes
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Can you stop the pendulum swinging?
Constraints, processes and sailing through the middle
Feb 16
•
Tom Kerwin
and
Corissa Nunn
3
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Can you stop the pendulum swinging?
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You need to stop being right
The hydra you're wrestling probably won't be mollified by a mirror
Feb 1
•
Tom Kerwin
8
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Trigger Strategy (soon to be The Reach from Crown & Reach)
You need to stop being right
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January 2025
Stop boiling the ocean
Multiverse Mapping Series Part 2: WOPSTAD and embracing uncertainty
Jan 17
•
Tom Kerwin
2
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Stop boiling the ocean
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Strategic alignment is hard
Multiverse Mapping Series Part 1: Team Hawk and Team Otter
Jan 14
•
Tom Kerwin
5
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Strategic alignment is hard
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Podcast 092: Twenty Twenty (Meta) Four
Garden decking saga reframes rearchitecting of our business
Jan 13
•
Tom Kerwin
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Podcast 092: Twenty Twenty (Meta) Four
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December 2024
Unpopular opinions about UX research
Plus gift ideas, podcasts, a panel, and an OKR busting offer.
Dec 15, 2024
•
Tom Kerwin
5
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Trigger Strategy (soon to be The Reach from Crown & Reach)
Unpopular opinions about UX research
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7
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